Every great company has something that sets it apart. The Callaway’s is connecting luxury brands to their customers in chic, original ways.
I opened my company in 2016 because I wanted to help Nashville’s creative community get the attention it deserves beyond Middle Tennessee. With 30 years of experience working in media, including a decade as a fashion journalist in New York City and two in-house senior marketing roles at established fashion brands, I have the tools and experience needed to get national exposure for my adopted hometown’s talented designers, makers and artists, many of whom I call good friends.
Local businesses were The Callaway’s bread and butter early in the game. But thanks to Nashville’s massive economic growth spurt and colloquial ascent to “It City” status a little over a decade ago, that changed. Ten years ago, I began to receive calls from some of the big luxury brands I’d worked with in New York, asking for my help identifying and connecting with their local customer base as they entered Nashville’s quickly expanding luxury retail market. Again, the extensive contacts, deep experience, and wide recognition and respect I’ve gained working in local, regional and national professional arenas have been essential to The Callaway’s ongoing success.
My company is known for its track record of producing quantitative results for clients in areas of fashion, design, retail, beauty and hospitality. We excel at introducing local talent to a wide national audience through strategic brand-building and press outreach. Conversely, if an established out-of-town company comes to Nashville, looking for an authentic way to reach their target clientele, we craft a thoughtful approach that makes sure they integrate into our community in an unique and memorable way. Or, as I like to say, The Callaway makes small businesses big and big businesses small.
Thank you for your interest in what we do. I love my work and am very proud of the company I’ve built. I can’t wait for what’s to come.
-- Libby Callaway, Founder
Libby Callaway moved to Nashville in 2004 from New York City, where she worked as a journalist for almost a decade. She has contributed to some of the country’s most widely regarded magazines and newspapers, including the New York Post, where she was a staff writer and fashion editor from 1997 to 2004. Elsewhere, she has penned stories for publications including Architectural Digest, Elle, and the New York Times. Currently, she produces a style and design-driven newsletter, The Callaway Report.
Libby is the former media director for the Nashville denim company imogene + willie and marketing director for the Alabama fashion house Billy Reid.
A noted secondhand shopping expert, Libby’s closet and home are frequently in the press. Stories about her unique personal style and interior design ethos have appeared in Domino, Vogue, The Selby, Cherry Bombe and The Coveteur.
A native of Cleveland, Tennessee, she lives in East Nashville in a purple house known as The Callaway Compound.
